Jason Crowell

Senior People Ops Leader

Brand Marketing, Audience Attraction, Engagement, Retention

Bitable Video Resume

  • Summary

    Executive company culture and employer brand leader with a proven track record as a valued strategic Human Resources Business Partner. Brand Marketeer focused on content generation, process automation, constituent advocacy, and curating user-generated content.

     

    Specialties: Recruitment Marketing, PR, and Relationship-building for my company's employer brand. Organizational Development, Training on Staffing Funnel and Pipeline, Full Life Cycle recruiting, tenacious cost control, Employer Branding, Social and Traditional Media, 3rd Party and Corporate Recruiting, Succession Planning, Interviewer Training, and Coaching. Early adopter of Internet Recruiting '98, Social Media Marketing '06, and Video Branding '09.

  • Experience

    El Camino, Employer Brand & Recruiting

    Brady Trucking

    Recruiting and Retention Manager 2015 - 2021

    Reporting to the CEO, I lead the Brady Trucking People Process managing recruitment marketing, talent acquisition, engagement, and our strategic advantage - employee retention. ** Focus of cost reduction

    • Enlist teams into organizational vision translating strategy and values into tactics and WIIFM
    • Build and train on high volume, quality, affordable staffing, engagement, & retention systems.
    • PR and relationship-building for employer brand and EVP (Led 2018 turnover reduction of 31% during explosive headcount growth of 40%)
    • Producing company's online presence: newsletter, ads & social content using employee stories and employee-generated content, and specializing in 60 second EB videos

    Links Logistics

    Recruiter 2011 - 2015

    Talent acquisition and management for multi-state supply chain organization (10 terminals and warehouses). Strategic recruitment & process development, training, and execution for disparate recently acquired business units. ** Focus of low or no cost marketing
     
    Planned and produced employment advertising; centralized recruitment function and executed plan to successfully staff during the nationally increasing CDL Driver shortage.
    Video Recruitment Marketing Work Samples:
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    Salvation Army

    Worship and Music Lead Volunteer, Pianist 1999 - 2014

    40 years of fund-raising. Exec advisory board member.

     

    Volunteer for weekly nursing home sing-a-longs, rang the bell at the Red Kettle Christmas annual fund-raisers. Member "Soldier" since 1980.

    StarTek

    Recruiting Manager           2009 -2011

    Marketing and PR for the employer brand. Talent Acquisition for 2 sites in Grand Junction, Colorado. High volume hiring AT&T phone operators. **ultra-low-cost marketing
     
    Video Recruitment Marketing Work Samples

    Waste Management

    Regional Corporate Recruiter           2007 - 2009

    Talent Acquisiton and Management. Employer #CultureBranding for 14 sites across the Western Slope of Colorado.

     

    Staffed 100% of jobs for the first time in a decade.

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    Generac Power Systems

    Senior Corporate Recruiter 1997 - 2007

    Talent recruitment, management, and Human Resources Management and employment brand work for a manufacturer growing 400% during my tenure and 400% since my departure.

     

    This is where I learned my low-cost/no-cost marketing and Public Relations.

  • "I had the opportunity to see Jason's leadership capabilities as he served as an HR business partner related to recruitment and talent management efforts. Jason was well respected by the leaders he worked with, impactful in telling a compelling narrative about the enterprise, and always, always, always there with a positive attitude. Jason is engaging, diligent, tenacious, gracious, and also influences with good humor and excellent performance. I am looking forward to the day when we can work together again."

     

    - Juanita A. Hendrickson, Head of HR Business Partners - Merck Millipore Lab Businesses

  • Skills

    Social Media

    A Recruiter before the internet came of age, my natural next step was Social Media Recruiting. Web 2.0 catapulted online recruiting, enabling the social recruiting pioneers targeted employer brand messaging to prospects. I influenced my employers to move from broadcasting and evolve into social engagement implementing #PointOfInfluence in place of the static and misleading #SourceOfHire metric.

    Marketing Communications

    Writing and developing the entire web presence for brands with compelling Employee Value Proposition messaging to attract and convert target audiences.

    Recruitment Advertising

    Managed and directed the recruitment advertising function for companies since the mid-'90s, specializing in ultra-low cost and often free media. Evolved from newspaper want-ads to video interrupter targeted band messaging.

    Employer Branding

    Specialized in compelling advertising, employee story-telling, candidate experience, "Red Carpet" onboarding initiatives, and Exit Interview post mortem calibrations of culture & employer brand throughout the full employee lifecycle.

    Succession Planning

    Emphasized "bench strength" as a stated goal and consistently work with department heads grooming top performers for the 'next step' to optimize organizational tribal knowledge. Curriculum development and presentation for front line managers' continuing education.

    Public Relations

    Developed and managed corporate social responsibility initiatives as a means for recruitment, retention, employer and marketing brand. Successful Press Releases experience as well as creating media buzz (weekly radio show, TV coverage, local and national news, and social) to enhance organizations' EVP.

  • Connect with Jason?

     

    Yes! I can help you attract, engage and support people

     

    Talent Acquisition * Marketing/Advertising * Leadership Development

    Retention Strategy * Branding * Public Relations * Social Media Community Management

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    Email
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    LinkedIn
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    Facebook

  • Contact me!

    Do you need help developing a recruiting or media strategy?

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